Aveiro lives largely on people passing through. A visitor decides in minutes where to take a tour, where to eat or where to buy ovos moles, and more and more they decide by what ChatGPT tells them. That answer depends on the whole brand, and that is what our GEO and SEO consulting works on.
GEO is optimising a brand for generative engines such as ChatGPT, Gemini or Perplexity; SEO is the part that optimises the website for Google. Our piece on what GEO is explains the difference without jargon.
This article is about being found. For answering bookings and questions, see the AI assistant for Aveiro businesses.
In Aveiro, reviews decide
Visitors do not know the city and trust what others have written. ChatGPT does the same: it reads reviews, the Google profile and the website, and recommends whoever is well spoken of and well described. For a tour, a restaurant or a shop, an unanswered review or winter opening hours left up in summer weigh heavily.
The season matters too. High and low season hours, tours that stop in bad weather, shops that open only at weekends: all of it has to be right, and the same, everywhere.
The four fronts of an Aveiro brand
- Google Business Profile. High and low season hours, recent photos, the exact address and, for a tour, the meeting point.
- Website. Services, prices, duration, meeting point and frequent questions, in Portuguese and in English. This is where SEO works.
- Social media. Photos of the Ria and Costa Nova, always with the right address and contact.
- Reviews and replies. On Google, TripAdvisor and booking sites, in many languages. Replying to all of them shows a brand that cares.
The Ria de Aveiro and the moliceiros: the question asked on the quay
The moliceiros, the colourful boats once used to gather seaweed in the Ria, now take visitors along the canals in the centre. Nearby are the striped houses of Costa Nova and the shops selling ovos moles, the sweet the city made famous.
It is on the quay that many ask ChatGPT for a tour, a lunch or a shop "near the moliceiros". A brand that writes this on its site, its Google profile and its social media, and sees customers repeat it in reviews, gets into the answer.
Where we start
- Measure. We ask ChatGPT what a visitor to Aveiro would ask, in Portuguese and in English, and count the mentions. Messgeo, our own GEO tool, repeats the measurement every month.
- Get the season right. High and low season hours and services the same on every front.
- Reply to every review, in the language it arrives in.
- Earn mentions across the region. Tourism guides, directories, local press.
- Repeat every month, and always before high season.
In two lines
In Aveiro, people passing through choose by ChatGPT and by reviews. GEO looks after the whole brand, SEO after the website within it. Start by measuring where you stand today, before the next season.
