If you are a makeup artist, your inbox has a rhythm. Instagram DMs pile up while you are mid-contour. A bride asks about June availability at 11pm. Someone wants to know if you travel to their hotel, how much a trial is, whether you do lashes. Every one of those messages is a booking, if it gets answered before she messages the next artist on her list.
This is what a fully automated AI assistant built for makeup artists and makeup specialists does with that inbox. Not a generic chatbot with a menu, but an assistant that understands how makeup bookings actually work: trials, wedding dates, deposits, travel, bridal parties.
One assistant, three channels
It connects to the places your clients already message you and behaves the same everywhere:
- WhatsApp, on the number you already use. No new number, no new app for clients.
- Instagram DMs, including replies to your posts and stories, where most makeup enquiries start.
- Your website chat, for visitors who find you through search.
Whichever channel a client uses, you get one conversation history, one calendar and one client record.
A bridal booking, start to finish
- The enquiry. "I'm getting married on 14 June, are you free for bridal makeup?"
- Availability. The assistant checks your calendar and offers a start time, or the nearest dates if that day is taken.
- The trial. It suggests a trial session, as you would, and schedules trial and wedding as a linked pair.
- Price and deposit. It quotes from your price list and states your deposit terms in one message: amount, how to pay, and the deadline.
- Confirmation. The client sends proof of payment, you get notified, and with your approval the booking goes into the calendar.
- Reminders. Short reminders before the trial and the wedding, plus a nudge on the day the deposit is due.
You never have to put the brush down. And you can step into any conversation whenever you like.

Everything it handles
Bookings and calendar
- Books, reschedules and cancels appointments around the clock.
- Runs on a built-in calendar; your existing bookings are brought over with assisted import.
- Collects every request in one inbox, ready to add to the calendar with a single tap.
- Plans linked appointments, such as trial and wedding day, together.
Payments and documents
- Requests the deposit automatically, sends your payment details and tells you when proof arrives.
- Sends your price list, prep guide or contract as a PDF.
- Answers from your own knowledge base: skin prep, lash options, how long a look lasts, hygiene.
Understanding clients
- Replies in the client's language. A bride writing in Portuguese, a guest in English, a client in Turkish: all handled.
- Understands voice notes.
- Understands photos, so a "can you do this look?" reference image becomes part of the conversation.
On-location work (Pro)
- If you travel to homes, hotels or venues, it calculates your travel fee using your own rules and adds it to the quote.
Teams and bridal parties (Pro)
- Coordinates the bride, bridesmaids and mother of the bride in a single conversation.
- If you work with other artists, it manages up to ten calendars, assigns bookings to whoever is free and suggests add-ons sensibly.
- Learns from your own conversations and gets better at your frequent questions over time.
You stay in charge
- Take over any conversation instantly; the assistant steps aside.
- Builds a client database from your chats: who, when, which service.
- An analytics dashboard shows how many enquiries arrived and how many became bookings.
- The mobile app sends push alerts for new requests, received deposits and conversations that need you.
- GDPR compliant, with your data hosted in the EU.
When it hands over to you
Complaints, health questions such as skin allergies, negotiations, or anything it is unsure about: it flags the conversation, tells the client someone will be in touch shortly, and leaves it to you. Knowing its limits is the most important thing a good assistant does.
Pricing
Every plan starts with a 30-day free trial, no credit card required. Each plan includes a monthly allowance of AI messages across WhatsApp, Instagram and website chat.
- Standard: €79 a month, or €790 a year. 1,500 AI messages a month. Bookings, calendar, deposits, reminders, voice and image understanding, knowledge base and PDF sending, request inbox, client database, analytics and the mobile app.
- Pro: €129 a month, or €1,290 a year. 3,000 AI messages a month. Everything in Standard, plus travel-fee quoting, group and event bookings, team management for up to ten calendars, learning from your own chats, advanced analytics, premium consulting and priority support.
- Enterprise: custom pricing for several locations or brands, unlimited messages and custom integrations.
Yearly plans give you two months free. Campaign prices hold for as long as your subscription runs without a break, and any price change is announced at least 30 days ahead. See current prices and the full comparison on the product page.
The numbers for a solo artist
Ten enquiries a day at three minutes each is roughly fifteen hours a month spent typing. Standard gives you those hours back and makes sure no late-night message goes unanswered. Keeping a single extra wedding booking a month more than covers the fee.

Before you switch it on
- Tidy your service list and prices once; remove anything vague.
- Make sure you can state your deposit rule in one sentence.
- Decide your trial policy: charged separately, or included in the bridal package.
- Read the assistant's replies during the first week and note anything to adjust.
Set up properly, the assistant takes unanswered messages close to zero from week one. The bigger win, though, is not in the diary. It is in the evenings you get back.