In the Leiria region, many searches do not come from tourists, they come from companies. A buyer who needs a mould maker, a packaging supplier or industrial maintenance asks ChatGPT more and more often before asking for quotes. The answer depends on the whole brand, and that is what our GEO and SEO consulting works on.
GEO is optimising a brand for generative engines such as ChatGPT, Gemini or Perplexity; SEO is the part that optimises the website for Google. Our piece on what GEO is explains the difference without jargon.
This article is about being found. For answering requests and messages without losing pace, see our AI assistant.
When the customer is another company
In business-to-business sales, the person who decides rarely clicks the first ad. They ask ChatGPT for a shortlist of suppliers, compare, and only then call. Getting onto that shortlist depends on the model understanding clearly what the company does, for which sectors and at what capacity.
The region has another side too: Batalha, Alcobaça, Óbidos and Nazaré bring visitors all year. For restaurants and guesthouses the same rules apply, with different wording and different questions.
The four fronts of a Leiria brand
- Google Business Profile. The exact category ("mould maker", not just "company"), the factory address and opening hours.
- Website. One page per capability or service, with the sectors you serve, certifications and examples of work, in Portuguese and English. This is where SEO works.
- Social media. An up-to-date LinkedIn with the same capabilities and contacts; Instagram for tourism businesses.
- Reviews and mentions. On Google, in sector directories, business associations and trade fairs. For a buyer, seeing the brand cited by others counts as much as a review.
Leiria Castle: the question asked at the top
Leiria Castle, built in the 12th century on a hill above the city and the river Lis, is Leiria's postcard. People who climb up often ask ChatGPT where to have lunch or stay nearby.
A brand that writes "5 minutes from the Castle" on its site, its Google profile and its social media, and sees it repeated in reviews, gives ChatGPT the link it needs.
Where we start
- Measure. We ask ChatGPT the questions of a buyer and of a visitor to the region and count the mentions. Messgeo, our own GEO tool, repeats the measurement every month.
- Align the four fronts. The same capabilities, sectors and contacts everywhere.
- Answer. Every review and the real questions customers ask, in writing.
- Earn mentions in your sector. Business associations, trade fairs, industrial directories, regional press.
- Repeat every month.
In two lines
In Leiria, many customers are other companies that ask ChatGPT for a shortlist before they call. The brand that wins says clearly what it does and is cited by others. GEO looks after the whole, SEO after the website within it.
